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Dimension One Spas® (D1®), founded in 1977, is the
industry leader in designing and manufacturing luxury home
hydrotherapy and aquatic fitness products. The family-owned
business has combined its innovations in materials science
and water handling technology to bring customers the most
advanced spas in the world that are engineered to rejuvenate
both body and mind. D1 has created a benchmark for quality
and innovation with a focus on consumer's preferences, offering
four distinctly different lines along with a variety of complementary
accessories.
Headquartered in Vista, California, D1 was founded by Bob
and Linda Hallam. In the early 1970's the Hallams were marketing
a line of portable spas at a time when most hot tubs were
in-ground. The aboveground spas sold well, but after conducting
grass-roots marketing research, the Hallams found that consumers
were looking for something distinctly different than the traditional
round hot tub. After surveying their customers, they returned
to their manufacturer with a long list of features people
were looking for in a spa.
When the manufacturer declined to stray from the standard
mold, the Hallams took the challenge to go into business for
themselves and manufacture a spa that would respond to consumer
demands and needs. Based on their research, they produced
a spa with 8 unique features not found in any other portable
spa, and before they knew it, they could hardly keep up with
local demand. Bob Hallam took their new spa on the road to
various trade shows and established a strong dealer base.
By 1986, D1 had become a major player in the hot tub industry.
D1 hot tubs and aquatic fitness products are now sold through
a network of more than 250 dealers in the United States, and
450 dealers worldwide in 30 countries. The company's three
product lines include a range of home hydrotherapy and aquatic
fitness products that meet a variety of consumer needs and
budgets: D1 Reflections®, D1 Bay Collection®, AFS-
Aquatic Fitness Systems® and @ Home Hot Tubs®.
D1's phenomenal growth necessitated the building of a state-of-the-art,
135,000 square foot manufacturing plant and headquarters in
1999. At the peak of its season, the $10 million dollar facility
is home to more than 400 employees.
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